Tagged: business

The Bible as a Management Tool

[WARNING: This post contains the following absurdly-potentially-offensive words: “Bible”, “Christian”, “devil”, and, brace yourselves, “Jesus”.  Breathe.  You’ll make it – and I won’t physically or literarily beat you over the head with any of them.]


“…and I find answers to all of my problems, both secular and spiritual, with scripture.”

That got my attention.  Sheepishly I admit that the previous parts of the life-altering speech had me floating in and out, largely due to jet lag going from South Florida in America to Stoke-on-Trent in the United Kingdom.

Managing Director of United Christian Broadcasters, and wildly-successful secular businessman David L’Herroux (pronounced “low-roo”, he’s French – can you tell?) sat the CreativeLab Europe down for a chat to get to know us better.

One hour later my feeble jet-lagged mind was blown.

I blame the first quote of this blog.  If you are anything like I was, you think the Bible is a comforting book on your shelf – nice if you were worried about divorce, or lust, or how to live righteously (if anybody got time for dat).

Something I have always known and never applied well is that the devil takes a bit of truth and twists it to make the lie believable.  The greatest lie about the oldest book is that it is no longer relevant.  I once heard it described as tantamount to an appendix in the body – it served a purpose at one point but no longer does, and if it isn’t removed can kill you.

How perfect for Satan!  Of course he wants Christians, and the rest of the world, to look at the Bible but never really consult it – they would grow farther from Christ that way.  I realize the danger of viewing the Bible as antiquated, the danger of an “oh, that’s cute” mentality towards it.

So not only is it relevant in every living situation, but that includes both personal and professional aspects of life.

How can it help a business?

Bible management is a world previously-unknown to me, and still largely is.  I had a follow-up meeting with David this morning, inspiring this blog.

David opened the second meeting calling the Bible God’s “divine manual to life”.  When you put it that way, it seems not just a little dumb not to consult it.  He went on to speak about the incredible Bible characters that came from nothing, all of whom have contributions to make in lessons of leadership.

I asked him to give me an example of a time in which he was met with a business problem and solved it with scripture.  Without blinking he talked about Jeremiah 29, when God makes it clear He wants us to be successful.  So he goes about every day with the confidence and knowledge that it is God’s will that we be successful.

With that in mind, he went on to speak of a lesson in customer service he learned from Jesus.  I cannot think of another more equipped for customer service than Jesus, can you?  “I’m blind!” Jesus: “Not anymore.”  “I can’t walk!” Jesus: “Now you can.”

Not exactly like that, but you get the picture.

Anyways, Jesus said something to the effect of “love your neighbor as thyself”.  David L’Herroux took incredible implications from this because he asked the Holy Spirit to speak to him through the word.  From this sentence, David gathered that in order for a company to have great customer service:

  1. The employees need to love themselves.  They need to have a passion for what they do, understand why they are doing it, and their personal needs have to be met.
  2. The employees need to serve one another.  Until they learn to create an atmosphere of internal service, they will lack in external customer service.

Two pretty heavy implications.  Definitely easier said than done.  David sits down with his employees to make sure they understand why they are doing what they do, and if they like what it is they do.  He makes them have off time, strictly to build their relationship with God.  He also fosters a high level of servant-leadership and servant-minded individuals within his organization.

Together during that meeting we walked through Psalms 13, 15, Genesis 26, Jeremiah 12:7, Mark 3, John 12, Matthew 11:11, and more.

I am in no way an expert at this yet.  Often I’ll read a verse and say “great.  So?”  I mean, Jesus spoke of farmers!  It is easy to shrug it off as unimportant.  Don’t fall into this trap, if you’ve gotten this far into the blog.  The Bible is relevant BECAUSE it is one of the oldest texts.  Isn’t it interesting that it’s stuck around this long?

Food for thought.


11 Tips to Make Your LinkedIn Profile an All-Star

[WARNING: With a mother like mine, I had a resume when I was eleven.  I may be a little bit of a know-it-all here]

So you want a job.  Great.  The question you are going to have to answer in every employer’s mind is “why should I hire you?”

Fortunately for you, LinkedIn is a great tool to answer just that.  If you don’t already know, LinkedIn is an electronic resume platform – the “professional Facebook”.  People create resumes, post job and internship openings, and make company profiles on the social media site.  For personal pages, LinkedIn rates your profile based on your updates and how beefy your profile is.

The badge of honor

The badge of honor

How do you beef up a profile page to make it “all-star” level?  See the steps below:

1.  Get started: if you haven’t made one before, for shame.  It is easy, however, to sign up for a free LinkedIn account.  In my experience, you really don’t need premium if you use the free version well.

2.  Make an interesting summary statement.  Here is where all of that “online branding” comes into play.  Notice how some of the strongest brand statements are also the shortest?  Just do it.  That’s the power of the Home Depot.  Is it in you?  Make a relatively short statement about who you are as a brand.

3.  Fill out contact information.  Make it superly-duperly easy for an employer to contact you.  Put full name, email, phone, address, website, Twitter, whatever.  Keep it to what you are comfortable with – I didn’t add an address, but added just about everything else.

4.  Fill out as many other sections as you can. LinkedIn gives you bragging sections for awards, publications, projects, experience, languages, volunteer experience, and more.  Use them.  Don’t be shy – LinkedIn doesn’t follow the “one page” rule that printed resumes do.

5.  Put things under the appropriate heading.  Are all of the things under “experience” really best under experience?  I had an unpaid social media internship for a few months, but didn’t clutter up my experience section with it; rather, I put it under Volunteering Experiences & Causes because it was for military appreciation at http://www.browardnavydaysinc.org/.  It also beefed up what could be considered a wimpy volunteering section, putting relevant professional details under this heading.

6.  That being said, don’t get too obscure with your additions.  Make sure you have relevant experience to the field you want to go into.  I was a babysitter from about eleven to seventeen, but you do not see that on my profile.  I still have an all-star profile without my years of “childcare”.  Avoid fluff to keep your profile interesting.

7.  Add multimedia to the sections.  I am currently working on this, too.  Does the company you work for or have worked for have a website?  Better yet, do they have a section detailing what you or your team did?  Add the URL!  Is there a video on YouTube somewhere about your work?  Add it!  Photos?  Presentations?  Do you have an, ehem, blog?  Add the link!  Do you have a professional Twitter?  Add the handle!  Google likes links, so use ‘em.

8.  Connect with people based on value, not on numbers.  Yes, it is impressive to see a profile of someone with 500+ connections.  But do not let the Facebook mentality muddy up your LinkedIn – quality over quantity any day.  Why?  A potential employer may reach out to a connection of yours to ask for a recommendation.  If they don’t know you they are not going to make you look so hot, right?  Make sure just about everyone in your connections can speak well of you.

9.  Ask for recommendations for specific positions.  If you had an internship at an awesome company, ask one of your colleagues or bosses to write a recommendation for you in that position.  If they fill it out for you correctly, the position in LinkedIn will read: title, company, dates, description, and (number) recommendation(s).  It looks pretty darn good to have multiple for one position.

10.  A great way to drive recommendations is to recommend others.  You may find it cold, but reciprocity is alive and well in LinkedIn.  If you want your past supervisor to recommend you, brag on them a bit.  They may do it without asking as a thank you for the great recommendation.  I have gotten two recommendations from this so far, and have given some from people who gave me one.

11.  Change the URL to something you can remember, and put it on your business card.  In “How to Become a Networking Ninja,” I mentioned how you should put your LinkedIn URL on your business card (see https://taylynbrown.wordpress.com/2013/04/19/ow-to-become-a-networking-ninja/).  You need to make sure it isn’t linkedin.com/in/taylor56748lynne889938brown4372, or else nobody is going to write it down in the URL box off your card.  I changed mine to linkedin.com/in/taylynbrown.  Same alias as my blog, Gmail, Twitter, aaaaaand LINKEDIN!  To change yours to something you can remember, go to “edit profile”, and under your picture and your contact info you should see your profile URL.  Next to it, click “edit” and get one that isn’t taken.

I wish you luck on your LinkedIn journey!

Have a tip not included above?  Comment it!  Lovin’ the sharing of information over the internet.

Food for thought.

4 Reasons Why Entrepreneurs Should STAY In College

(WARNING: The following should be a no-brainer, but sometimes isn’t.  I am a student, not a teacher, but anecdotal stupidity from others imminent.)

When did the world change?  As a small lass, I used to be unable to escape messages pleading with me to stay in school, but it seems like the second I decided to become an entrepreneur over a decade later, or even have an entrepreneurial mind, a host of people descended on me telling me to leave school and start straight away.

Just recently at an entrepreneur summit, I met an award-winning entrepreneur catalyst.  She’s awesome, and something of what I want to be as someone who empowers other entrepreneurs.  Interestingly enough, this woman holds a doctoral degree, and said that I should leave school to pursue my entrepreneurial desires.  She even told me to not even think about graduate school.


Fortunately for my future I am deciding to ignore this nugget of knowledge.  Here are a few reasons why entrepreneurs should stay in school, especially me:

  1. You have no idea what you are doing.  This is not to say that you will magically find out in four years, or even that school will be what teaches you what to know, but in my albeit-limited experience a college campus is one of the safest atmospheres in which to try new ideas.  Which brings me to my next point:
  2.  Collegiate atmospheres are perfect for entrepreneurs.  Sans the often-unproductive classroom, think about it: 1) you have all the human capital you need (students who need jobs and experience, professors who have likely been-there-done-that), 2) you have a captive audience in the campus for a potential market, and 3) you have the perfect opportunity to start a brand loyalty in your customers in the tender college years.  Why should I leave, again?
  3. Who is going to buy into a college drop-out?  Unless you are a psycho-crazy-good tech entrepreneur, you probably do not have the credentials to land a serious investor.  Entrepreneurship is either about track record, or potential ability.  What message do you send venture capitalists when you decided to skip the classes that were supposed to teach you accounting, marketing, economics, and more?  “I’m passionate” at absolute best and “I’m impatient,” or “I think I’m too cool for school” at worst.  If VC’s truly invest in the entrepreneur rather than the product, make yourself invest-able!  Especially for me this applies—I want to become a consultant for other entreps one day.  I obviously need a track record of knowledge to make the assumption that anyone should listen to me—duh!
  4. What’s the rush?  I get it, school is often boring and you feel like there are a thousand things you could be doing rather than listen to your economics professor ramble for the bazillionth time about supply and demand (if you were lucky enough to get one that actually talked about economics rather than, like, his grandmother’s medication…never again).  Stick it out though.  As the youngest of three who spent most of her childhood hell-bent on speeding through her childhood, I can say it won’t go by any quicker if you stare at a clock, so enjoy it.  Many people tell me and I am starting to believe them when they say that we never get this time back.

So as one of my first consultative pieces of advice (free of charge for my lovely readers), I’ll say what is the rush?  Stay in school; it’s what we’ve heard the first eighteen years of our lives and it still holds true in college.  I won’t touch graduate school for now.

Food for thought.


How to Become a Networking Ninja

(WARNING: There is nothing really to warn you about this post.  Maybe the length.  Just a warning.)

You are a networker, whether you know it or not.  You are also either an effective networker or an ineffective networker.  If you have never thought of yourself as someone who networks, then chances are you are an ineffective networker, and may want to read on and start your journey to becoming a networking black-belt.


To establish my street cred, I will share with you two recent instances where networking has changed my life; dramatic, I know (if you don’t care about my street cred and will blindly accept anything on the internet, skip to tips about how you can become a better networker. It’s in bold—can’t miss it).

1. The Entrepreneurial Summit was held recently at the Westin Diplomat Resort & Spa in Hollywood, Florida (pinky out, definitely).  This event, sponsored by Hispanic Unity, was an amazing experience of hundreds of entrepreneurially-minded people mingling and networking with established entrepreneurs such as the President and Founder of City Furniture and the Entrepreneur Catalyst Award Winner Dr. Susan Amat (founder of a host of ventures, but most notably @TheLaunchPad and @VentureHive).

I want to start a business incubator, and met the founder of one of the most notable incubator-like business models in South Florida.  Now, as a networker, it is my job to follow-up.

2.  Growing up, I babysat for my neighbors since the ripe old age of eleven.  I generally associated with the mother while babysitting.  The kids’ dad, however, turns out to be a big suit in a company.  I was fortunate enough to secure an international internship for that company because he told me about the opportunity this summer.  You really never know from where opportunity will come.

So I am going to claim nine years of networking experience.  When I was a whopping eleven years old, I was an ineffective networker (mostly because I was more interested in playing my Gameboy than getting a job).  Even though I am equally interested in Gameboys, I have become much more purposeful in networking.

Here are a few tips on how you, too, can become a networking ninja:

  1. Get a LinkedIn account.  Consider this your digital CV, where you can put anything from your presentation videos, scanned thank-you notes from employers, volunteer experience, education information, and more.  Make you profile “All-Star” level and you’ll be on your way!  I have more fun on LinkedIn than Facebook.
  2. If you have a LinkedIn, update it (you know there’s something you can add since you last did).  A good tip is to make sure to shorten your link address to something you can remember or write down easier.  If your LinkedIn profile URL is linkedin.com/nobodyisgoing/to/rememberthisbecause/it/isway/too/long583757020, nobody is going to remember it because it is way too long.  My URL is LinkedIn.com/in/taylynbrown.  The same online alias as my email, blog, twitter, and more (with a name like “Taylor Brown”, I gotta literally make a name for myself somehow—check middle name “Lynne”).  I’ll write about how to make an awesome LinkedIn account in the future, but for now try to walk on your own, baby giraffes.
  3. Get business cards.  I don’t care if you are employed or unemployed, broke or rollin’ in the dough—business cards are simply a must-have.  Include on them: your full name, your number, your preferred email (I have two, but I have my preferred one first, your address or your place of business’ address (I am a student, so I have the address of my University), and your shortened LinkedIn URL (if you don’t know what I am talking about, your skipped #3, shame on you).  You can order 250 for twenty bucks from vistaprint.com.  Keep them simple.
  4. Be prepared just about everywhere you go.  You can surprise yourself by networking with a future colleague in class, the person who has your business solution in line at Einstein’s, your next social marketer in the parking lot, and that creepy stalker guy outside your window.  That last on you should call the police on, but for everyone else you should whip out your handy-dandy business card and ask for their information (stay tuned for step 6).
  5. Go places. It is one thing to carry around twenty business cards and hope to run into people, but you add much more value to them by intentionally going somewhere for the purposes of networking.  Go to your local Chamber of Commerce—they’re networking gold mines.  Keep an eye out for events happening in your industry nearby, like trade shows (also gold).
  6. Always have a pen on you and always ask for their information, even if they don’t have a card.  When you meet your one-true love of a future contact, always ask for a card.  If your future contact hasn’t read this post and either doesn’t have a card or isn’t prepared, write down their information (with that handy-dandy pen) on either a scrap piece of paper (that you will treat like a holy scroll) or the back of another one of your business cards, or in your phone.  As for the pen, I have one that is about the size of my thumb in my wristlet all the time, right next to my Chap Stick, USB drive and business cards (I’m a right MacGyver).  By making sure you get their name and email and/or number, you have the power to initiate follow-through rather than waiting for them to email or call you.
  7. Follow-up.  If it wouldn’t be super-obnoxious to triple underline, italicize, and enlarge that word, I would.  Steps one through five have absolutely no meaning if you do not follow-up.  Maybe you’ve lost the holy scroll or their card, remember their name and Google it to find an email.  Maybe you are prepared and have all of your cards and scraps of paper with you.  Then follow-up.  Don’t be afraid to shoot out an email the next business day thanking the person for chatting with you about X and saying that you will be in touch about X and Y.  The trickiest part about follow-up is to have something for them to do at the end of an email, like a call to action in a marketing ploy.  If you are interested in an internship with their company, ask about setting up an informational interview (please and thank you).  If you want their advice about something in the future, ask a conversation-sparking question first (even if it is simply through email.
  8. Wait.  Good things come to those who wait and all.  Don’t be a thorn in their side.  If they haven’t gotten back to you in over two weeks, send another email or so gently reminding them who you are and where/how you met and what you would love for them to be able to help you with.  Keep in mind it is also a good idea to add value to them before asking for something.  Maybe you saw an article you think they might enjoy that pertains to both of your industries?  Open with it and follow-up x2.

After the first few steps, there are very few quantified, always-will-work method of getting the most out of your networking, but you have to be intentional about networking.  People who sit and hope opportunities will come to them are also the people you’ll beat by moving.

Have your own networking tricks?  Comment ‘em!

Food for thought.

Women–Get Over Yourselves

[WARNING: This will piss off the illogical feminists.  Sorry.]


I am no Beyonce, but in a white-girl-version of her female rally cry I will say: All. My. Single. Ladies.

“It’s complicated” and “In a relationship” ladies.  Red, brown, yellow, black and white.  Purple, mocha, vanilla, whatever.

Get. A. Grip.

I am fed up with women–especially in business–saying how we are treated unfairly.  No man can say this for fear of dismemberment, so I will: grow up and step up.

Those ladies who do already–continue to kick butt.  Sheryl Sandbergs of the world, go get ’em.  Everyone else, read on.

Recently in a night class of mine, I met a hiring manager. We got to talking about his experiences hiring women.  He freaked out when I said I wouldn’t demand exorbitant fees right out of college (because I won’t be worth it yet).  Assuming he thought I was low-balling myself because I am a woman, he went into a rant about how the ladies aren’t really paid less…


He went on to say that a “meh” candidate will demand $100k per year, and be male.  He won’t budge.  The hiring manager tries to get him to $80k with a better job title.  No sir-ee.  $100k.

A woman will sit in the interview, even possibly more qualified and ask for $90k per year.  The hiring manager says they can only do $70k but will give her the better job title and what the hell–a parking spot too.

She’ll say “well, it is a shorter walk…can you do $75k?”

She just lost at least $15k per year.

If women woke up a little more, she would have been like “oh, there is a better title and parking spot on the table?  Okay, give me $90k and the title and spot.”  Maybe not so belligerently, but you get the picture.  Not only do women typically ask lower, they accept lower.

Again–this is not all women, or even something inherent to women.  We aren’t naturally meek or weak or anything.  Also, big disclaimer,I am not referring to sexual abuse or assault.  I am referring to the maddeningly-perceived level of control sexism has on women.

Ladies, step up and go after everything.  The best way to fight the arguable amount of sexism out there is to be the best candidate and not even acknowledge gender as a factor of performance.  Be genuinely surprised when someone even mentions it–I am.

The same should go for race and age, but that is for another post.  True business people will hire someone who makes the most money for them.  If they are an idiot and do not hire you solely for one of your demographics, sue them and move on.

Demand what you are worth, not a penny less.

-Food for Thought-